Introduction

Hays County is situated to the southwest of Austin. The county seat is San Marcos. In 2021, the population of Hays County was 255,397.

Demographic Profile

Hays County has grown every year in the past decade. Far and away, the growth is due to domestic migration, people moving in from other parts of the US. However, natural increase, more births than deaths, also contributed to its steady growth.

Figure 1: Population Growth, 2011-2021, Hays County
Hays County Texas Population Growth 2021
Source: Census Population Estimates Program
Figure 2: Population Change Components, 2011-2021, Hays County
Hays County Texas Population Change 2021
Source: Census Population Estimates Program

Employment Trends

The unemployment rate in Hays County in 2021 was 5.6%, slightly higher than the national and state rates of 5.5% and 5.4%, respectively. However, a somewhat lower than usual percentage of the adult population is not in the labor force: 32.3%. For comparison, 36.4% of the adult population in the nation and 34.9% in the state are not in the labor force. There may be a higher unemployment rate in Hays County simply because there are more workers in the labor force.

Table 1: Employment Status of Hays County

Subject

Estimate

Percent

Population 16 years and over

185,763

---

In labor force

125,783

67.7%

Civilian Labor Force

125,476

67.5%

Employed

118,438

63.8%

Unemployed

7,038

3.8%

Not in labor force

59,980

32.3%

Unemployment rate

---

5.6%

Source: American Community Survey, 2021, 5-Year Estimate Hays County

Educational Attainment

In Hays County, 90.5% of the population (over 25 years-old) holds at least a high school degree, and 38.7% of the population has a bachelor’s degree or higher. Both of these statistics are higher than state and national averages. In Texas, 84.8% have at least a high school diploma and 31.5% have at least a four-year degree. While in the United States as a whole, those figures are 88.9% and 33.7% respectively. Overall, Hays County has a higher-than-average rate of education compared to its peers in the RCA, the state, and the nation. Hays County is home to two higher education institutions, Austin Community College (full time enrollment of approximately 34,500 undergraduate students[1]) and Texas State University (full time enrollment of approximately 38,000 undergraduate and graduate students). This may account for the high educational attainment rate.

Figure 3: Educational Attainment in Hays County
Hays County Texas Educational Attainment 2021
Source: American Community Survey, 2021, 5-Year Estimate Hays County

Wage Trends

Median Household Income (MHI) growth in Hays County fluctuates more dramatically than US trends. However, Hays County is on average trending upward more quickly in MHI growth than the US. Furthermore, Hays County has not decreased in year-to-year MHI growth since 2012.

Figure 4: Median Household Income, 2011-2021, Hays County vs. US
Hays County Texas Median Household Income 2021
Source: Census Small Area Income and Poverty Estimates (SAIPE)

Similarly, per capita income income growth in Hays County has not decreased in the past decade. However, there was a notable decline in percentage point growth in 2022. This shift was not contained in Hays County, as national growth similarly declined.

Figure 5: Per Capita Income Growth, 2012-2022, Hays County vs. US
Hays County Texas Per Capita Income 2022
Source: BEA Regional Economic Accounts

Industry and Occupation Snapshots

Hays County is more services than production oriented. Hospitality, Logistics, and Back Office rank the highest in Hays County’s occupation clusters. Fortunately, the next tier of occupational clusters tends to be on the higher end of the scale among services in terms of income and skills.

Figure 6: Occupation Cluster Employment, 2022, Hays County
Hays County Texas Occupation Clusters 2022
Source: Headlight Data cluster calculations using data from DTG

Gross Regional Product

Interestingly, unlike the nation as a whole, Hays County’s growth in Gross Regional Product (GRP) did not decrease in 2020. In fact, the county has seen a growth in GRP for the past decade.

Figure 7: Growth in Gross Regional Product, 2011-2021, Hays County vs. US
Hays County Texas GRP Growth 2021
Source: BEA Regional Economic Accounts

In Hays County, the industry that generates the most GRP is Real estate and rental and leasing, followed by Retail trade.

Figure 8: Gross Regional Product by Industry ($1Ms), Hays County
Hays County Texas GRP by Industry 2021
Source: BEA Regional Economic Accounts

One way to visualize this is by thinking of the GRP for Hays County as a $100 bill. Of that $100, real estate-related revenue contributed $25, retail trade $11, construction $10, and manufacturing $9. The other $45 was brought in by all other industries.

Figure 9: Gross Regional Product Visualization, Hays County
Hays County Texas GRP Visulization
Source: BEA Regional Economic Accounts